Эта страница предназначена исключительно для справочных целей. Некоторые услуги и функции могут быть недоступны в вашем регионе.

Haider Rafique: OKX Chief Marketing Officer

Haider joins OKX as our new CMO at a time of hyper growth for our platform

  • Haider Rafique, the creative mind behind the OKX rebrand and partnership with top football team Man City, is joining us to oversee the global brand and marketing strategy as it expands internationally.
  • As the world’s second largest crypto exchange by trading volume, OKX has appointed Haider to the executive team at a time of hyper growth for our business and brand.

Today, we’re thrilled to welcome global crypto marketing executive Haider Rafique to OKX. Haider joins us as Chief Marketing Officer, overseeing the company’s growth and brand strategy as OKX enters a new phase of hyper growth in user registration and trading volume.

Haider takes the lead of marketing and brand growth for OKX at a moment of rapid crypto adoption globally. His role will be to onboard greater numbers of new users to the OKX platform safely and responsibly, growing awareness of the brand as crypto continues to enter the cultural mainstream.

Speaking about the new role, Haider said:

“OKX is on the brink of becoming a breakout brand in its category. We are determined to be the most-loved brand in crypto and only a ‘Go Big or Go Home’ mentality will get us there. This will come through in our global marketing and partnership activations in the months ahead. We have some big ambitions this year and we are excited to welcome new investors to trade on our platform. Our mission is to create long-term responsible crypto investors. I can’t wait to reveal what we have in store. All I can say is watch this space!”

Leveling up the OKX brand

Haider has already played a key role in OKX’s high-profile brand moves this year alone. Just as we entered 2022, Haider served as special advisor to the OKX executive team, overseeing the rebrand from “OKEx” to “OKX.” He also drove a multimillion-dollar partnership agreement with OKX and top Premier League football club, Manchester City.

As our CMO, Haider has big plans to continue the momentum he’s helped to drive so far in 2022. With new major partnership deals in the works — as well as other initiatives to make OKX more user-friendly and continue to reward our community — Haider will help bring OKX to the forefront of mainstream crypto adoption.

Haider’s crypto marketing journey

Haider previously served at our U.S.-based partner exchange Okcoin as CMO. He led the company’s own rebrand in 2021 and the platform recorded 20x growth in retail user sign-ups year-over-year, onboarding more than a million customers.

Haider is a seasoned growth and marketing leader at global crypto firms, previously serving as head of growth at blockchain.com and as a growth adviser to several Web 3.0 firms and startups. He is one of the few in the industry with experience from traditional Madison Avenue ad firms and multinational tech giants like Microsoft.


At OKX, you can trade, invest and hold thousands of digital assets and collectibles. We offer highly advanced tools and huge variety of trading instruments in pairs. We continue to be the second largest crypto exchange by trading volume — in 2021, the total trading volume on the platform increased by more than 700%, while the number of trades executed on the platform jumped 480%.

Not a part of the OKX community yet? Sign up to get started.

Дисклеймер
Материалы предоставлены исключительно в ознакомительных целях и могут включать информацию о продуктах, которые недоступны в вашем регионе. Они не являются инвестиционным советом или рекомендацией, предложением или приглашением к покупке, продаже или удержанию криптовалюты / цифровых активов, советом в финансовой, бухгалтерской, юридической или налоговой сфере. Криптовалютные и цифровые активы, в том числе стейблкоины, сопряжены с высокими рисками и подвержены сильным ценовым колебаниям. Тщательно оцените финансовое состояние и определите, подходит ли вам торговля и удерживание цифровых активов. По вопросам, связанным с вашими конкретными обстоятельствами, обращайтесь к специалистам в области законодательства, налогов или инвестиций. Информация, представленная на этой странице (включая рыночные и статистические данные, если таковые имеются), предназначена исключительно для ознакомления. При подготовке статьи были приняты все меры предосторожности, однако автор не несет ответственности за фактические ошибки и упущения.

© OKX, 2025. Эту статью можно копировать и распространять как полностью, так и в цитатах объемом не более 100 слов, при условии некоммерческого использования. При любом копировании или распространении всей статьи должно быть указано: «Разрешение на использование получено от владельца авторских прав на эту статью — © OKX, 2025. Цитаты должны содержать ссылку на название статьи и ее автора, например: «Название статьи, [имя автора, если указано], © OKX, 2025». Часть контента может быть создана с использованием инструментов искусственного интеллекта (ИИ). Создание производных материалов и любое другое использование данной статьи не допускается.

Похожие статьи

Показать еще
how to buy crypto guide
OKX
Bitcoin

How Bitcoin Charity Donations Are Changing Philanthropy

The rise of digital currencies is transforming not just finance, but philanthropy as well. Bitcoin and other cryptocurrencies are becoming a powerful new tool for charitable giving, offering unique ad
23 окт. 2025 г.
how to buy crypto guide
OKX
Bitcoin

What Is Bitcoin Core? The Backbone of the Bitcoin Network

While millions of people use Bitcoin, few interact directly with the software that makes it all possible: Bitcoin Core. It isn't a company, an organization, or a separate currency. Instead, Bitcoin Co
23 окт. 2025 г.
how to buy crypto guide
OKX
Bitcoin

Understanding a Bitcoin Crash: What Causes It and How to Prepare

The term "Bitcoin crash" often evokes images of dramatic headlines and rapidly falling prices. As a volatile asset, Bitcoin has experienced several significant downturns throughout its history, where
23 окт. 2025 г.
how to buy crypto guide
OKX
Bitcoin

What Is a Bitcoin ATM and How Do You Use One?

In a world that's rapidly moving towards digital finance, Bitcoin ATMs serve as a physical bridge between traditional cash and the innovative world of cryptocurrency. For many, they represent the most
23 окт. 2025 г.
how to buy crypto guide
OKX
Bitcoin

What Is the Best Way to Buy Bitcoin? A Complete Guide for 2025

Bitcoin's journey from a niche digital experiment to a globally recognized asset has captured the attention of millions. If you're looking to enter the market, the sheer number of options can be overw
23 окт. 2025 г.
how to buy crypto guide
OKX
Bitcoin

The Best Bitcoin Exchanges for US Users

Choosing the right Bitcoin exchange can feel overwhelming. With so many platforms available, each with its own set of fees, features, and security protocols, it's hard to know where to start. This gui
23 окт. 2025 г.
Показать еще